Sophia Cussell is an award-winning advertising creative from Aotearoa with marketing prowess that has taken her around the world. Since starting out in Aotearoa almost ten years ago, she's worked in creative agencies in London, New York, and Melbourne, where she calls home.

I’ve produced campaigns under mentorship of some of the best creatives. Starting out at DDB with Damon Stapleton at the helm, I made award-winning work including Volkswagen’s The Last Beetle, a heartfelt farewell to the beloved car, and ecostore's bold campaign, Permanent Bottle Recall, which changed a generation’s view on recycling. I worked at Havas London under Vicki Maguire, commemorating fifty years of the country’s favourite rice brand. Then, at Saatchi & Saatchi, I produced the campaign unveiling the highly anticipated iPhone 15 for Apple. Cut to 2023, when I moved to New York executing business to business projects, where my work graced the bright billboards of Times Square. When I am not lighting up screens and streets with my advertising work, I spend my time in the performing arts community, writing stories, and gallery hopping.