ecostore: Permanent
Bottle Recall

ecostore had one mission. Launching a new bottle recycling program nationwide. But COVID headlines were taking over the news every day, distracting from anything else. We came up with a way to cut through, telling the country in a way that was sure to get them on board and educate them on the importance of circular practices. As a result, in the first year, 2/3 of ecostore customers participated in the program, bringing their bottles back, diverting waste from landfill, and saving them from the existing flawed recycling system.

Case study and New Zealand Herald newspaper print below.